Jonas Health

Concept branding for a health/hospital system

Tools used: Illustrator, Photoshop, Figma

Project Overview:

Jonas Health is a hospital/health system that prides itself on its modern, innovative, compassionate, caring, trustworthy, and professional brand values. They are looking for a new brand identity that reflects these values and sets them apart in the healthcare industry.

Target Audience: The target audience for Jonas Health includes patients seeking quality healthcare, healthcare professionals, and partners in the healthcare industry.

Brand Values:

Modern
Innovative
Compassionate
Caring
Trustworthy
Professional

Objectives:

Develop a brand identity that accurately reflects the brand values of Jonas Health.
Create a design that appeals to patients seeking quality healthcare, healthcare professionals, and partners in the healthcare industry.
Ensure the design is versatile and can be applied across a variety of mediums including print, digital, and environmental applications.
Set Jonas Health apart from competitors in the healthcare industry with a unique and recognizable brand identity.

Logo Design

The logo type is in all lowercase to make it more approachable and welcoming to reflect brand values. The logo mark is inspired from 3 things - community, compassion, and care.

Color and Typography

Orange is chosen as the primary color to represent vitality and warmth. It is a color that can encourage the community and show compassionate care. Grey and white bring contrast.

San serif typefaces, Poppins and Manrope, display Jonas Health in a modern light and offer excellent readability.