Kaison Hotel and Resort

Concept branding for a luxury hotel

Tools used : Illustrator, Photoshop, Figma

Project Overview:

Kaison Hotel & Resort is a luxury hotel that provides guests with a serene and elegant experience. The hotel is looking to create a branding identity that better reflects its values and image, and appeals to its target audience. The branding identity will be used across all marketing and promotional materials, including the hotel's website, brochures, and advertisements.

Objectives:

• Develop a branding identity that accurately reflects Kaison Hotel & Resort's luxury and elegance.

• Create a distinctive and recognizable visual identity that sets Kaison Hotel & Resort apart from its competitors.

• Appeal to the hotel's target audience, which includes high-end travelers, business executives, and honeymooners.

• Ensure the branding identity is versatile and can be used across a range of marketing materials, including digital and print media.

Target Audience:

• High-end travelers seeking a luxury and elegant experience.

• Business executives looking for a comfortable and convenient hotel for work trips.

• Honeymooners and couples seeking a romantic getaway.

Key Messages:

• Luxury and elegance.

• Serenity and relaxation.

• Exceptional service and hospitality.